The story so far…
The Legume Alliance was first mooted as an idea in March this year. The project then got underway a couple of months latter. Looking back over the period from June to September we have made great progress together. This is what we have done:
- Produced a country profile for Tanzania
- Produced an information needs assessment
- Produced a scoping document and mapped existing legume activity in Tanzania
- Established and maintain the Legume Alliance to work on a bean campaign
- Created a campaign brand in Maharage Bingwa – Champion Beans
- Established a monitoring, learning and evaluation framework for the Alliance work program as a proto type for future similar campaign activity
- Developed a technical brief
- From the technical brief created messages for smallholder farming families including:
- a youth-orientated media campaign (comics and social media)
- a radio campaign
- support materials for use within agro-dealerships
- support materials for use by extension teams
- a pilot information brokerage approach with over 4,000 bean farmers contact details being built into a database
- content for SMS and voice information products
- Undertook prototype testing and planned piloting of materials
- Built awareness of the work of the Legume Alliance amongst peers and organizations working in Tanzania and internationally through conference presentations by partners
- Consolidated some lessons from this activity
- Designed a monitoring learning and evaluation framework for the project
- Raised additional funds
- Seen new partners ask to join the Legume Alliance
The Legume Alliance should be proud of what it has achieved so far – but we still have a long way to go before we are making a big impact on farming families in Tanzania.