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Potato 48 message SMS campaign

Summary:

This potato SMS campaign was developed as part of the UPTAKE project (Up-scaling Technology in Agriculture through Knowledge and Extension). This project is exploring how SMS and radio can work together to support adoption of technology leading to increased productivity and food security, along with improved livelihoods for small-scale farming household.

Radio partners: Farm Radio International

Other partners: ARI Uyole, private seed companies (Meru Agrotours, Highland seed and Beula seed company), Ministry of Agriculture DAICOS

This 62-message campaign ran in late 2017/early 2018 in Southern Tanzania.

Languages:
Swahili / Kiswahili
Target Audience:
Extensionists, Farmers, Large-scale farmer, Smallholder farmers
Format:
SMS messages
Cropping Stages:
Growing/field management, Planning and land preparation, Planting
Countries:
Tanzania
Reference Number:
ASHC 570-L3

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