Potato 48 message SMS campaign
This potato SMS campaign was developed as part of the UPTAKE project (Up-scaling Technology in Agriculture through Knowledge and Extension). This project is exploring how SMS and radio can work together to support adoption of technology leading to increased productivity and food security, along with improved livelihoods for small-scale farming household.
Radio partners: Farm Radio International
Other partners: ARI Uyole, private seed companies (Meru Agrotours, Highland seed and Beula seed company), Ministry of Agriculture DAICOS
This 62-message campaign ran in late 2017/early 2018 in Southern Tanzania.
- Swahili / Kiswahili
- Target Audience:
- Extensionists, Farmers, Large-scale farmer, Smallholder farmers
- SMS messages
- Cropping Stages:
- Growing/field management, Planning and land preparation, Planting