Maize & cassava message SMS campaign
This maize and cassava SMS campaign was developed as part of the UPTAKE project (Up-scaling Technology in Agriculture through Knowledge and Extension). This project is exploring how SMS and radio can work together to support adoption of technology leading to increased productivity and food security, along with improved livelihoods for small-scale farming household.
Radio partners: Farm Radio International
Other partners: Tanzania Agricultural Research Institute (TARI), MEDA
This message campaign ran in 2019 in Southern Tanzania for maize and in Eastern zone for cassava.
- Target Audience:
- Extensionists, Farmers
- SMS messages
- Cropping Stages:
- Growing/field management, Harvest, Planning and land preparation, Planting, Post-harvest & storage