Cassava 35 message SMS campaign
This cassava SMS campaign was developed as part of the UPTAKE project (Up-scaling Technology in Agriculture through Knowledge and Extension). This project is exploring how SMS and radio can work together to support adoption of technology leading to increased productivity and food security, along with improved livelihoods for small-scale farming household.
Radio partners: Farm Radio International and Uhuru FM Radio
SMS partners: CABI Africa Soil Health Consortium team and the D2F team working with Esoko
This 35-message campaign ran in 2016 in Northern Tanzania.
- Target Audience:
- Agro-dealers, Development communications professionals, Farmers, Large-scale farmer, Smallholder farmers, Students, Technical College, University
- SMS messages
- Cropping Stages:
- Planning and land preparation, Planting, Post-harvest & storage
- ASHC & D2F teams