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Email: ashc@cabi.org

Cassava 35 message SMS campaign

Summary:

This cassava SMS campaign was developed as part of the UPTAKE project (Up-scaling Technology in Agriculture through Knowledge and Extension). This project is exploring how SMS and radio can work together to support adoption of technology leading to increased productivity and food security, along with improved livelihoods for small-scale farming household.

Radio partners: Farm Radio International and Uhuru FM Radio

SMS partners: CABI Africa Soil Health Consortium team and the D2F team working with Esoko

This 35-message campaign ran in 2016 in Northern Tanzania.

Languages:
English, Swahili / Kiswahili
Target Audience:
Agro-dealers, Development communications professionals, Farmers, Large-scale farmer, Smallholder farmers, Students, Technical College, University
Partners:
Africa Soil Health Consortium, CABI
Format:
SMS messages
Cropping Stages:
Planning and land preparation, Planting, Post-harvest & storage
Authors:
ASHC & D2F teams

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