Bean 59 message SMS campaign
This bean SMS campaign was developed as part of the UPTAKE project (Up-scaling Technology in Agriculture through Knowledge and Extension). This project is exploring how SMS and radio can work together to support adoption of technology leading to increased productivity and food security, along with improved livelihoods for small-scale farming household.
Radio partners: Farm Radio International
Other partners: ARI Uyole, private seed companies (Meru Agrotours, Highland seed and Beula seed company), Ministry of Agriculture DAICOS
This 59-message campaign ran in early 2018 in Southern Tanzania.
- Swahili / Kiswahili
- Target Audience:
- Extensionists, Farmers, Large-scale farmer, Smallholder farmers
- Africa Soil Health Consortium
- SMS messages
- Cropping Stages:
- Growing/field management, Harvest, Planning and land preparation, Planting, Post-harvest & storage
- Reference Number:
- ASHC 569-L3