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Bean 59 message SMS campaign

Summary:

This bean SMS campaign was developed as part of the UPTAKE project (Up-scaling Technology in Agriculture through Knowledge and Extension). This project is exploring how SMS and radio can work together to support adoption of technology leading to increased productivity and food security, along with improved livelihoods for small-scale farming household.

Radio partners: Farm Radio International

Other partners: ARI Uyole, private seed companies (Meru Agrotours, Highland seed and Beula seed company), Ministry of Agriculture DAICOS

This 59-message campaign ran in early 2018 in Southern Tanzania.

Languages:
Swahili / Kiswahili
Target Audience:
Extensionists, Farmers, Large-scale farmer, Smallholder farmers
Partners:
Africa Soil Health Consortium
Format:
SMS messages
Cropping Stages:
Growing/field management, Harvest, Planning and land preparation, Planting, Post-harvest & storage
Countries:
Tanzania
Reference Number:
ASHC 569-L3

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